October is breast cancer awareness month. Everyone knows someone who has been affected by cancer. Harley-Davidson didn’t just a put pink ribbon on some gear and then give back, they decided to design an entire line and have them endorsed by real women riders/survivors. What a great concept that has already given back over $1 million to The National Breast Cancer Foundation, After Breast Cancer Diagnosis and Young Survival Coalition. You can see the entire collection and read some inspirational stories at The Pink Label Collection page.
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