Big Savings and Bigger Purpose: Harley-Davidson Honors Heroes with Hero Cash Offer
MILWAUKEE, July 7, 2025 – Harley-Davidson is bringing more riders to the road this summer with its all-new Hero Cash Offer, discounted pricing on select 2025 motorcycles, and a major giveback initiative to honor military members, veterans, and first responders.
The Motor Company is doubling down on accessibility and appreciation by combining financial incentives with a nationwide campaign to support those who serve.
“This summer, it’s all about access and appreciation,” said Theo Keetell, Vice President of Marketing for Harley-Davidson. “We’re making it easier to own a Harley and giving back to the people who protect our freedoms.”
Harley-Davidson Hero Cash Offer: Up to $1,500 for Military and First Responders
Now through August 31, 2025, active-duty U.S. military, veterans, and first responders can receive up to $1,500 in Customer Cash toward select Harley-Davidson® Touring models.
- Other eligible models come with a $250 credit toward Harley-Davidson® Genuine Parts & Accessories, valid through December 31, 2025.
To redeem the Hero Cash Offer, eligible riders must verify their service through ID.me or harley-davidson.com/Police, ensuring secure and instant approval online or in-store.
Let’s Ride Challenge: Harley-Davidson Aims to Donate $1 Million
The Harley-Davidson Let’s Ride Challenge: Ride for Heroes is a call to action for riders nationwide. Running through October 31, 2025, this campaign is built around a powerful goal—to raise up to $1 million for veterans and first responder organizations.
Riders can log their miles, visit participating dealers, and even win one of five new Harley-Davidson motorcycles. Learn more at HDLetsRide.com.
Lower Prices on 2025 Harley-Davidson Models
In addition to the Hero Cash Offer, Harley-Davidson is making freedom on two wheels more accessible to everyone with updated MSRP on some of their most popular motorcycles:
- 2025 Road King® Special – Starting at $24,999 MSRP*
- Low Rider® S – Starting at $19,999 MSRP*
- Street Bob® – Starting at $15,999 MSRP*
- Nightster® – Starting at $9,999 MSRP*
With this move, Harley-Davidson is removing price barriers for new riders and longtime fans alike.
Harley-Davidson’s Commitment to Riders and Service Members
This summer marks more than just a promotional push—it’s a movement. From generous savings to meaningful causes, the Harley-Davidson Hero Cash Offer reflects the brand’s enduring commitment to community, patriotism, and the open road.
“We’ve got our riders’ backs—especially those who serve our country and communities,” said Keetell. “Everyone deserves a shot at chasing their dream on a Harley.”
Disclaimer:
MSRP prices listed are for base models only. Additional charges for color options, registration, tax, destination fees, and dealer setup may apply. Prices subject to change. Dealer prices may vary.
