The Gears & Glamour 2009 fashion show will see the United Cerebral Palsy of North Dallas (UCP) join forces with Rick Fairless’ Strokers Dallas to support the UCP’s mission of providing a life without limits for people with disabilities. Fashion, music and motorcycles will unite fashionistas and riders alike at the benefit, set for Saturday, October 3, at Strokers Ice House. Guests will watch as local celebrities strut down the runway in the latest trends in motor clothes and casual wear, with a post-catwalk concert by local rock band, The PowderKegz.
While Gears & Glamour is the first event of its kind for both UCP and Strokers Dallas, the partnership was seamless for Rick Fairless, owner of Dallas’ largest seller of custom and custom-built motorcycles.
“We are always looking for ways to help our local charities, so UCP was a perfect fit since we are neighbors on Harry Hines. We are excited to work with them and host the Gears & Glamour fashion show here at Strokers Dallas,” said Fairless. “This is something new for us, but I think we have the perfect venue for an event like this so it will be really cool. I’m looking forward to it.”
By bringing together the glamour of high fashion and the rebel appeal of motorcycles, the UPC hopes to expose the versatility of the two industries and create opportunities to build partnerships with supporters of each lifestyle.
“It’s really great to see so many companies, who are leaders in their industry getting involved to help. The idea that they can come together for a really good cause while also being able to market and merchandise their products makes good business sense,” said Mark Denzin, Senior Vice President and Chief Development Officer for UCP. “In today’s business environment companies are being tested to find new and different ways to market their brands, but they also have a desire to continue being good corporate citizens, the Gears and Glamour event gives them the opportunity to do both – focus on the bottom-line and be a good corporate citizen by helping to support UCP.”
Sponsorship opportunities at the event are available at various price levels, each one providing significant brand exposure through elements, including brand logo visibility, company information in event programs and inclusion of company information on the Gears & Glamour Web site. Individual tickets for the event are also available for purchase through the Gears & Glamour Web site.
“This event is truly a win-win opportunity,” said Denzin. “Sponsors receive tremendous cause-related marketing exposure, through UCP’s multi-media promotion of the event, but more importantly, they get to interact with a group of targeted consumers on a more personal level, positioning their brands and showing their unity, diversity, strength and commitment to the community they do business in by supporting a common cause – UCP.
Money raised by the event will help UCP reach the $100,000 fundraising goal set forth by the organization, which will be used to support programs offered by UCP such as early childhood development, day rehabilitation, case management through home and community-based services and community living assistance.
For more information about Gears & Glamour 2009, visit www.gearsandglamour.com.
About United Cerebral Palsy of North Texas
Built on the knowledge and experience gained over 56 years of service, UCP of North Texas is today the premier health agency helping and supporting the disabilities community in Texas. Serving, advocating and helping people to gain independence no matter their ability is our passion. Listening, understanding and supporting each individual and their needs is our goal. Today, seven out of 10 people served by UCP have a condition other than cerebral palsy – the reason – our team of professionals provides the very best care in Texas. UCP of North Texas is a non-profit organization located in Dallas, Texas. The mission of UCP is to advance the independence, productivity, and full citizenship of people with disabilities.
About Rick Fairless’ Strokers Dallas
Rick Fairless is one of the motorcycle industry’s longtime custom bike builders whose custom rides have won major industry awards and have been featured in popular consumer magazines. He started Rick Fairless’ Strokers Dallas in 1996 as one of the first custom bike dealerships in Dallas, and has continued to expand the property ever since. The dealership, which sits on over 2 acres and is joined by a fabrication shop on-site along with a bar/restaurant called Strokers Ice House and a tattoo and piercing parlor, Strokers Ink, has become the area’s largest destination for custom bikes and a quintessential biker haven. Visit Rick Fairless’ Strokers online at www.strokersdallas.com.
