Custom Chrome has developed a new research and shopping mechanism for consumers to browse the entire Custom Chrome catalog and then place their orders directly through their local dealers using the NEW Custom Chrome e-Store. This valuable tool is available to retail customers at www.customchrome.com
Custom Chrome recognizes that in today’s world, e-commerce is a viable way for motorcycle enthusiasts to shop in the comfort of their own home or office. “We understand that consumers do the majority of their research through magazines and online” said Steve Veltri, Vice President of Sales and Marketing for Custom Chrome. “It was for that reason we chose to develop a way in which that research could then be directed back to our valuable dealer network for an immediate transaction rather than leaving our site and trying to find another source for their purchases”.
The Custom Chrome e-Store allows consumers to choose a local dealer near them to place their order with and then begin or continue to develop a relationship that spans past their initial purchase. “Custom Chrome will continue to support its dealer network and therefore needed to find a way to direct those consumers browsing our website to our valuable dealer network” said Holger Mohr, CEO of Custom Chrome. “The Custom Chrome website remains a very busy place for consumers who are looking to find their next upgrade or performance enhancement” Mohr went on to say. “We felt it was our duty to create the necessary tool needed to turn that consumer research into direct dealer sales right here on our website”.
The Custom Chrome e-Store allows full access to every section of the Custom Chrome catalog, its vendor’s products, and provides a “Suggested Retail Price” for those products fitting the criteria. Pricing will vary depending on local taxes and handling charges depending on the dealer.
“We have been very careful during this development to respect and honor those vendors having policies regulating Internet Sales” said Kurt Peterson, Media and Events Manager for Custom Chrome. “Those vendor relationships, like the one we have with S&S Cycle, Inc., are critically important and working with them to maintain their brand integrity as well as supporting the dealer network had to be first on the list”.
Custom Chrome is proud to support the retail consumer in many ways and developing a way for e-commerce customers to shop the e-Store dealerships is one way to continue that service. “It’s one of the many ways we try to put consumers in touch with our dealer network. Showing those consumers, who would normally not have taken the time to do the research and contact the dealer directly, just how valuable an asset their local dealer can be” said Peterson.
About Custom Chrome
Custom Chrome®, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee®, Jammer®, Custom Chrome Europe® and Custom Chrome Asia®. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit: www.customchrome.com
