[May 15, 2025, 2025 Viola, WI] — S&S Cycle is excited to announce the promotion of
Howard Kelly to VP-Marketing effective April 14th, 2025. Kelly has been back with S&S
Cycle since September 2024, having previously worked at S&S from 20024-2009. Upon
his return, Kelly was immediately assigned several major projects that had previously
stalled. Kelly and his marketing team have been going full throttle ever since.
“I am pleased to announce the board’s decision to promote Howard Kelly to VP-
Marketing effective immediately,” said S&S owner/director Brett Smith. “For the past
several years the board has eagerly awaited a marketing leader able to launch a
comprehensive dealer catalog, establish a strong presence at industry events, and
reinstate the creativity of S&S projects with various builders.” Smith went on to say,
“Howard started in September, launched our first catalog distributed to dealers in nearly
ten years—in time for the holidays, and was able to identify and collaborate with six of
the most highly regarded custom bike builders in time for launch by Daytona in March.
By any standard, Howard very much deserves this leadership role and I’m very thankful
to have him back at S&S Cycle.”
With the Vintage Tour launched and creating significant excitement, Kelly and the team
are already starting to focus on 2026 initiatives. Stay tuned to see what S&S Cycle
brings to the industry next.
About S&S Cycle:
For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle
components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The
technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate
customer experience in the powersports industry through proven performance.
For further information, please visit www.SSCycle.com
