Industry News
Polaris to Separate Indian Motorcycle into a Standalone Company
From the editor’s chair here at Cycle Source Magazine, it’s hard not to read Polaris’ latest press release and feel a sense of déjà vu—like watching history loop back on itself. They call it a “separation,” a move to “sharpen strategic…
Harley-Davidson Names Artie Starrs as New President and CEO
Harley-Davidson, Inc. has announced that Artie Starrs will take over as President and Chief Executive Officer on October 1, 2025. Starrs joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of Topgolf International, leading…
Harley-Davidson Hero Cash Offer Makes Owning a Bike Easier Than Ever
Big Savings and Bigger Purpose: Harley-Davidson Honors Heroes with Hero Cash Offer MILWAUKEE, July 7, 2025 – Harley-Davidson is bringing more riders to the road this summer with its all-new Hero Cash Offer, discounted pricing on select…
S&S Cycle Vintage Tour Japan for a Global Showdown
Viola, WI – July 11, 2025 — The team at S&S Cycle has just announced an exciting international twist to their wildly popular 2025 Vintage Tour. Set to unfold on December 7, 2025, at the Mooneyes Show in Yokohama, Japan, three of Japan’s most…
Indian Motorcycle’s FORGED Series Continues
Round 2 of Indian Motorcycle FORGED with Forever Rad What started as a love and passion for skateboarding, quickly turned into an obsession with style and mechanics. First, Kyle’s obsession steered toward custom cars, and now he’s an iconic…
Sturgis Museum Unveils Exciting Lineup of First-Ever Events
STURGIS, SD – As the 85th Sturgis Motorcycle Rally preparation kicks into high gear, the Sturgis Motorcycle Museum is introducing a full slate of brand-new events. This year promises to be one for the history books. From celebrating…
SmokeOut Garage: Builders Unveiled!
The wrenches are spinning and sparks are flying—because the 2nd Annual SmokeOut Rally Garage Build Off is officially underway. After an overwhelming response and a tidal wave of grit and ambition from backyard builders across the country, the 12…
BAKER Drivetrain Launches All-New Website with Same Industry-Leading Shipping
May 21, 2025, Haslett, MI — BAKER Drivetrain is excited to announce the official launch of its completely redesigned website, crafted to provide a faster, smoother, and more user-friendly experience for motorcycle enthusiasts and custom builders…
SmokeOut Rally 2025 Reveals Invited Builders for Legends & Legacies
SALISBURY, NC — The SmokeOut Rally, the undisputed epicenter of raw chopper culture, rides back into Salisbury, North Carolina from September 4–7, 2025, and this year’s Legends Gallery Powered by Law Tigers is shaping up to be one for the ages.…
S&S Cycle Announces Promotion Of Howard Kelly To VP-Marketing
— S&S Cycle is excited to announce the promotion ofHoward Kelly to VP-Marketing effective April 14th, 2025. Kelly has been back with S&SCycle since September 2024, having previously worked at S&S from 20024-2009. Uponhis return,…
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