News from the Motorcycle Industry
Presented in partnership with Buffalo Chip and GEICO Motorcycle As the riding season gains steam, J&P Cycles, the largest retailer of Harley-Davidson, V-Twin, and Metric Cruiser parts in the world, is launching the Sturgis Buffalo Chip Motorcycle Sweepstakes. To celebrate the 81st annual Sturgis Motorcycle Rally, the biggest motorcycle event in the U.S., J&P Cycles—along with Buffalo Chip and GEICO Read More >
Milwaukee Will Host a Bigger, Better Biker Bash with Music and Special Events MILWAUKEE (May 12, 2021) – The biker bash of the season is back and bigger than ever. Harley-Davidson has announced plans for the all-new Hometown Rally, a Labor Day weekend celebration of moto-culture centered in Milwaukee, the city where it all began Read More >
MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter Read More >
Santa Fe Springs CA – April 26, 2021 – The Vance & Hines Racing Team will return to the road courses for MotoAmerica’s three-race King of the Bagger series, leveraging the staff at the company’s new Racing Development Center (RDC) to build this year’s entry. Fielding one of the highest performance Harley-Davidson touring bikes ever Read More >
Icons Collection Debuts with Limited-Edition Electra Glide Revival Model MILWAUKEE (April 26, 2021) – Harley-Davidson today announced its new Icons Collection, an annual program offering very limited-edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style. Read More >
