Irish Goodbye

Article by Chris Callen, Photos by Michael Lichter Originally published July 2019 Getting an invitation to Michael Lichter’s Gallery Show in Sturgis is a considerable honor and at the same time a little intimidating. Yes, you’re going to bring your best, but so is everyone else. Some of the cleanest machines on the planet are Read More >

STURGIS MOTORCYCLE MUSEUM & HALL OF FAME ANNOUNCES CLASS OF 2020

The Sturgis Motorcycle Museum & Hall of Fame seeks out the most influential people in the motorcycle industry to highlight their accomplishments and promote the future of motorcycling. On behalf of the Sturgis Motorcycle Museum & Hall of Fame Board of Directors, I am proud to announce our 2020 Hall of Fame Inductees (in alphabetical Read More >

ZERO MOTORCYCLES NAMES MIKE CUNNINGHAM AS VICE PRESIDENT OF SALES – AMERICAS

Cunningham to lead Zero’s fast-growing Americas sales team with more than 20 years of experience in senior management within sales and dealer development SANTA CRUZ, Calif. (December 4, 2019) – Zero Motorcycles, the global leader in electric motorcycles and powertrains, today announced industry veteran Mike Cunningham as the company’s Vice President of Sales for the Americas. Cunningham, who Read More >

The Year in Review Issue Is Out Now!

December 3, 2019 The January 2020 Cycle Source Magazine Issue #274 “The Year in Review” issue should be arriving in your mailbox any day, if you haven’t already gotten it, and it will be showing up on the Newsstand this week! In the December issue we listed the nominees and opened the voting to our Read More >

Yamaha Introduces Two New High-Performance Full Synthetic Engine Oils

Yamalube Maximizes Reliability, Dependability, and Durability of Proven Off-Road Engines MARIETTA, Ga., Dec. 02, 2019 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, today introduces the GP Racing Spec and Hi-Performance full synthetic Yamalube engine oils for superior performance applications. Yamalube is the only oil specifically made for the unique demands, operating characteristics, and specifications of Yamaha Read More >