Grand Rapids, Michigan – February 25, 2025 – Buell Motorcycles is barrelling toward Daytona Bike Week with a full lineup of American muscle.
From February 28th to March 9th, Daytona attendees will be able to get up close and
personal for a look at the Hammerhead and 1190SX models, as well as new SuperTouring
prototypes, the final prototype Super Cruisers and a slew of fresh, radically different, custom
Super Cruiser builds.
Find our team in Destination Daytona near J&P Cycles for a front-row look at what we’ve
been preparing for the 2025 riding season!
Buell Super Cruiser at Daytona Final Prototypes
This year, Daytona Bike Week 2025 will be the launchpad for the highly anticipated, final Super
Cruiser prototype. We’ll have seven final prototypes present at Daytona, alternating the bikes
between displays in Daytona Beach and riding the designated ride routes.
“This 2025 Daytona bike week for Buell is really special”, said Bill Melvin, CEO of Buell
Motorcycle Co. “Our company has been growing exponentially as we ramp up for the Super
Cruiser production launch and these final prototypes are a big accomplishment in that journey.
The Super Cruiser is now fully engineered & supply chain sourced. These builds allow us to vet
out any final tweaks with suppliers as we ramp up order volumes.”
A key highlight of the final prototype is Buell’s new partnership with Fox Factory. This
collaboration has resulted in a pioneering full on-road suspension system, featuring a new fork
and shock. Fox’s suspension will work in concert with dual-disc EBC rotors and Brembo
calipers.
Full details on both the suspension and braking systems will be revealed at Daytona.
Custom Super Cruiser Builds
To demonstrate the extreme versatility of the Super Cruiser platform, our team has put together
a handful of one-of-a-kind custom Super Cruisers.
“The vision and art of the Super Cruiser is now being unveiled!” Melvin continues. “When we
designed the RSD concept, the goal was a highly customizable platform to allow our riders to
flex their muscle and their style. Being the rider’s rider, we let our creative juices flow, and our
skunkworks team built some epic customs.”
These custom machines are strictly concept builds and will not be manufactured for the market.
Each bike is a unique expression of the platform’s potential, designed to demonstrate the
endless possibilities of mods with a Super Cruiser.
We hope these custom Cruisers will inspire our riders to go wild when the Super Cruiser debuts
to markets at the end of this year!
These customs share the same tank and engine as the production Super Cruiser, highlighting
the modularity of the platform and the Super Cruiser’s potential for extreme customization.
Buell Bike Presence at Daytona – You asked, we answered.
Thanks to the overwhelming requests for more Buell bikes at 2025 events, this year will be one
of our largest yet. On top of the Super Cruiser prototypes and customs, we are also bringing
along:
? Buell Hammerhead 1190 Models for Sale
? Buell 1190SX Models for Sale
? Buell SuperTouring prototype
Stay tuned for progress on the SuperTouring, expected to debut shortly before the Super
Cruiser.
Meet the Buell Team at Daytona
Throughout the week, members of the Buell team will be on hand to answer questions, share
their passion for riding, and provide a closer look at new projects coming down the pipeline.
Come by for chats on anything from riding to custom builds to new stuff coming down the
pipeline for Buell!
Stay tuned for more updates and photos as we get closer to Daytona Bike Week, and
visit www.buellmotorcycle.com/events to find out where we will be heading next!
