Triumph Launches Spring Unchained Consumer Program

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ATLANTA (January 26, 2016) – Triumph Motorcycles America invites riders to
break free from winter and gear up for riding season with the Spring
Unchained promotion. The popular consumer incentive is being offered for the
second consecutive year.

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Customers can receive up to $1,000 with the purchase of a new model year
2015 or prior Triumph motorcycle. This promotional offer is effective
immediately and will end on March 31, 2016.

Buyers of any new model year 2015 or prior Triumph motorcycle will receive a
Triumph voucher, which can be used in dealerships for purchasing Triumph
accessories and merchandise. The voucher amount varies by month, with the
program’s most rewarding benefits happening now in January. ¬†Voucher values
are outlined as below:

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Explore the complete line of Triumph motorcycles, including the recently
announced all-new 2016 Triumph Bonneville family models plus the Speed
Triple R and S models announced last week, at
www.TriumphMotorcycles.com<http://www.TriumphMotorcycles.com>. Triumph
offers the industry’s first 24/7 Customer Support line at 888-284-6288 and
Live Chat via www.TriumphMotorcycles.com<http://www.TriumphMotorcycles.com>.

About Triumph
Triumph Motorcycles is the British premium, lifestyle brand, which produces
a wide range of distinctive, cool, and authentic Modern Classic, Adventure,
Sport, Cruiser and Touring motorcycles. Also the oldest continually produced
motorcycle brand, the first Triumph was manufactured in 1902. The company’s
global headquarters are located in Hinckley, Leicestershire, England, solely
owned by Bloor Holdings Ltd. Triumph Motorcycles America Ltd., its North
American subsidiary, is based in Atlanta, Ga., and is home to the motorcycle
industry’s first 24/7 Customer Support team. To see the full range of
Triumph motorcycles, visit
www.TriumphMotorcycles.com<http://www.triumphmotorcycles.com/>.

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