Three Two Choppers’ In Motion Builder Profile

Brothers, JC and Jimmie Lee Coen out of Fort Worth Texas have focused their sights on setting new trends in motorcycle design. These two brothers have been building bikes for friends and customizing their own rides for more than two decades. They were the “go-to” guys in their circle when it came to motorcycles. The duo decided to get serious about designing the kind of bikes they want to ride…and so was born Three Two Choppers. It’s a big risk from designing bikes as a hobby to starting your own company. The chances of failure can be enough to keep most people from ever taking a chance; especially when you realize that success or failure lies in your very own hands.

When it comes to their designs, the brothers believe in building true, one-of-a-kind choppers that will stand the test of time and don’t chase the existing fad. All the fabrication skills they’ve learned have come from mentors like Joe Cox and Steve Hersh and from just doing it. Trial and error and the hard school of knocks have honed their skills and have taught them which designs work and which don’t. When pressed more about design style, the brothers mentioned they use their “Funnel” style of thinking. Ideas are thrown into the mix at a very broad level and then get tapered down to a more precise definition. You’re not likely to see anything close to them for some time to come. But then again, who’s to say that next year’s designs won’t follow this newest trend in bike building. These radical designs have to start somewhere.

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