Charlie’s Golden Pan To Benefit The Sturgis Motorcycle Museum

May 17, 2021 – Sturgis, SD – On April 25, 2020, the world lost one of the good ones. “Good Time Charlie” Brechtel was taken in a tragic motorcycle accident. Charlie was a musician and a lifetime motorcyclist who spent his days spreading the good word of “Motorsickilism,” the brotherhood and camaraderie that bonds those Read More >

NEW HARLEY-DAVIDSON HOMETOWN RALLY SET FOR LABOR DAY WEEKEND

Milwaukee Will Host a Bigger, Better Biker Bash with Music and Special Events  MILWAUKEE (May 12, 2021) – The biker bash of the season is back and bigger than ever. Harley-Davidson has announced plans for the all-new Hometown Rally, a Labor Day weekend celebration of moto-culture centered in Milwaukee, the city where it all began Read More >

Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www.livewire.com)

MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter Read More >

NEW HARLEY-DAVIDSON ICONS COLLECTION CELEBRATES AMERICAN MOTORCYCLE DESIGN

Icons Collection Debuts with Limited-Edition Electra Glide Revival Model MILWAUKEE (April 26, 2021) – Harley-Davidson today announced its new Icons Collection, an annual program offering very limited-edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style. Read More >

HARLEY-DAVIDSON SCREAMIN’ EAGLE FACTORY TEAM

TO CONTEND KING OF THE BAGGERS SERIES  H-D Announces Contingency Program for Independent Bagger Teams  MILWAUKEE (April 8, 2021) – A new Harley-Davidson® Screamin’ Eagle® factory racing team will compete in MotoAmerica King of the Baggers, a road racing series held in conjunction with the 2021 MotoAmerica HONOS Superbike Series. The team is preparing a Harley-Davidson Road Glide® Special powered by a race-modified  Screamin’ Eagle® Milwaukee-Eight 131 Performance Read More >