Sons Of Speed Takes Sturgis By Storm In Preparation For Inaugural Race At Daytona Bike Week’s 75th Anniversary

Sturgis, South Dakota, and Daytona Beach, FL (August 18, 2015) – In preparation for its inaugural race at Daytona Bike Week’s 75th anniversary rally March 11th and 12th 2016, Sons of Speed offered bike demonstrations, photo opportunities and merchandise at the 75th Sturgis Motorcycle Rally®, August 3-9, 2015 at the Broken Spoke Campground. The response was overwhelming.

“There’d been a lot of interest, a lot of sponsors approaching us,” says founder and veteran bike builder Billy Lane. “But the reception we got at Sturgis was incredible. Didn’t matter who it was–general riders, industry people, whoever–everyone I talked to was really enthusiastic about Sons of Speed.”

Inspired by early twentieth-century board-track racers, the Sons of Speed race hearkens back to a stripped down, wide-open approach to motorcycle riding. The inaugural race takes place in March 2016, during the 75th Anniversary of Daytona Bike Week at New Smyrna Speedway’s half-mile, banked racetrack. It will feature up to 9 riders in several different heats, and winners of the heats will advance to a championship round. Each racer will sit astride identical hand-built racing chassis holding pre-1925 1000cc American V-Twin engines, and most racers will customize their machines by fabricating handlebars, exhaust, fenders, foot pegs, and fuel/oil tanks. DSC_0001
Anticipation and curiosity has run rampant since news of the event first broke, and the Sturgis Motorcycle Rally® offered one of the only opportunities to get merchandise and see some of the Sons Of Speed bikes in person before the actual race. Billy Lane rode a 1910 Harley-Davidson board-track racer at the Broken Spoke Campground to great fanfare, and big crowds graced every Sons of Speed information session and photo opportunity. The limited-edition Sons of Speed merchandise on hand sold almost as well as Lane’s Choppers, Inc., line, and Billy’s personal race bike–featuring his Sons of Speed hand-built chassis and 1914 Pope Model L engine–was on display all week at Michael Lichter’s popular Naked Speed Exhibit at the Buffalo Chip.

“I’m both thrilled and humbled by the enthusiasm we’re seeing for Sons of Speed,” says Billy Lane. “It has really taken off–so much excitement. There’s talk of expansion. Sturgis and Daytona have been so generous and enthusiastic–I’m just really grateful to have this opportunity to offer something unique to people as fanatical about motorcycles as I am.”

About Sons Of Speed
Sons Of Speed is a motorcycle race inspired by early twentieth-century board-track racing. Featuring stripped-down bikes with pre-1925 American V-Twin engines and a steeply banked racetrack, Sons Of Speed hearkens back to a wide-open, full-throttle, thrilling style of motorcycle racing. The inaugural Sons Of Speed race will take place at New Smyrna Speedway during the 75th Anniversary of Daytona Bike Week in March 2016. Co-founded by veteran motorcycle bike builder Billy Lane, the first Sons Of Speed race could feature some of the sports most accomplished riders, builders, and enthusiasts, including Jay Allen (proprietor, Broken Spoke Saloons), Tommy “Chibs” Flanagan (of Sons Of Anarchy fame), Shelley Rossmeyer-Pepe (GM, Bruce Rossmeyer’s Harley-Davidson), Warren and Billy Lane, and many more.

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