PEE WEE HERMAN GETS A HIP NEW SCHWINN AT STURGIS

Fundraising Contest with Top Motorcycle and Bicycle Designers to Makeover Pee-wee Herman’s Famed Schwinn Ride
Legendary Buffalo Chip S.D., July 14, 2010- As part of "Pee-wee’s Big Sturgis Adventure" at The Legendary Buffalo Chip August 8 & 9, a mix of nationally renowned and local South Dakota motorcycle and bicycle builders are taking part in an "extreme makeover" of Pee-wee Herman’s iconic 1947 Schwinn at the 70th Annual Sturgis Motorcycle Rally. Schwinn has donated TRANSIT 3-Speed Electric bicycles to be redesigned and fabricated especially for Pee-wee. Each participant will have only a few weeks to transform these electric bikes into high-tech, tricked out, ultra cool rides uniquely suited for Pee-wee Herman.

All entries will be presented at The Legendary Buffalo Chip’s Event Center on Sunday, August 8 from 5:30-7:30 pm. Pee-wee will choose his new bicycle, and then autograph all the other entries for a fundraising auction of these unique one-of-a-kind Pee-wee collectibles to benefit The Kids & Chrome Foundation, who supports various Black Hills children’s charities and The Sturgis Motorcycle Museum & Hall of Fame. The following day, Pee-wee will inaugurate his "New Ride" as Captain of the Buffalo Chip’s Annual Legends Charity Ride that starts in Deadwood on Monday, August 9 at 3:00pm.
"My old red Schwinn is my best friend, but I’m ready for something new," said Pee-wee. "I’m so grateful to Schwinn and all the cycle builders for their amazing donations. I’m really proud to be a part of this fundraiser, and can’t wait to be a part of all the fun at Sturgis."
Fabricators include Steve "Brewdude" Garn of BREW Bikes, LLC. BREW has been building custom bicycle frames since 1987, and 2008 BREW received the Easyrider Old School Builder of the Year Award. Bryan Schimke of TPJ Customs started his custom bike building business in his garage. Bryan builds only handmade bikes with the highest quality parts to withstand the abuse of the real world. Jesse Hansen founded Rushmore Mountain Sports from his love of bikes and people and it soon became everyone’s favorite local bike and outdoor shop located in beautiful downtown Spearfish, South Dakota. Recycled Cycles started out in 1978 selling just used and reconditioned bicycles today they are a full service Schwinn dealer located in Fort Collins Colorado.
Playing host to the largest and most prestigious motorcycle music festival of its kind, the Legendary Buffalo Chip’s 2010 Sturgis Rally Week musical lineup is guaranteed to provide visitors with the ultimate Sturgis experience. To celebrate Sturgis Rally Week’s 70th Anniversary, Sturgis’ premier entertainment venue and motorcycle travel destination has not only rounded up an enormous selection of legendary musical acts but offers its guests an array of accommodations, created to suit any travelers’ needs. The Chip boasts a cozy selection of campgrounds and RV areas as well as travel trailer and cabin rentals.
Also set to perform at the Chip’s infamous outdoor amphitheatre are Bob Dylan, ZZ Top, Kid Rock, Motley Crue, Ozzy Osbourne, The Doobie Brothers, and The Scorpions. Visit www.buffalochip.com to make your reservations for Sturgis Rally Week 2010- you simply can’t miss this!