Motul Announces Partnership with Roland Sands

Industry leader in engine protection and performance to become exclusive supplier for Roland Sands Design and RSD Super Hooligans race team

Roland Sands Design Parnership.Final.8.29Motul USA announced its worldwide partnership with Roland Sands Design (RSD), bringing together two of the motorcycle industry’s most well respected brands. RSD will begin to exclusively carry the full line of Motul products in their retail store location, as well as use and recommend Motul products for their custom-built motorcycles.

Motul, which is known for its high quality, competition-proven oil and lubricants, produces a full line of 2-stroke and 4-stroke synthetic motor oils designed for bikes used in racing, sport riding, cruising, off-roading and touring. Motul also produces numerous accessories for motorcycles, including shock and fork lubricants, brake fluids and maintenance products that motorcycle enthusiasts rely on to win races and championships around the world.
The history between Roland Sands and Motul dates back over 25 years, to the start of Sands’ professional racing career. Just as Sands relied on Motul back then, he will continue to do so by exclusively using Motul products for his custom bikes as well as for the bikes raced by the RSD Super Hooligans race team.

“I’ve been using Motul since I was racing 250 Grand Prix bikes back in 1993,” said Roland Sands.
“The technology in Motul products is both innovative and impressive, keeping your machine in top condition. For the crew at Roland Sands Design, we depend on Motul products to keep our one-off custom machines, as well as our race bikes, in pristine condition inside and out.”

ABOUT ROLAND SANDS
Roland Sands has set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. Later, Roland decided to trade in his racing leathers for a hammer, pencil and computer designing and began building motorcycles and custom motorcycle products. Roland and his designs (motorcycles and products) have earned many accolades throughout the years, including three V-Twin Wheel Design of the year awards; V-Twin Control Design; Chip Foose Design of Excellence Award in Sturgis; 2nd, 3rd and 4th place in the Modified Harley class at the World Championship of Custom Bike Building; V-Twin Trendsetter of the Year award; Biker Build Off Champion on the Discovery Channel; Biker Build Off Rookie of the year and the 2Wheel Tuner Brappy Award. Roland and the RSD fleet of custom motorcycles have been featured in more than 500 magazine articles worldwide, on more than 100 magazines covers.

ABOUT ROLAND SANDS DESIGN

Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, super Moto and custom bike builders and riders. It is this diversity that allows us to work with the best in the industry on a variety of projects.

ABOUT MOTUL
Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motultech activity.

Motul is also recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.

Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports.
Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance Series, Dakar, Tour Auto, Le Mans Classic, MotoGP, World Superbike, World MX, FIM Endurance World Championship, IOM TT, MOTUL FIM Ice Speedway Gladiators World Championship, Roof of Africa and score of others.

If you have any questions regarding this press release, please contact :
Efrain Olivares
Phone : 818-254-7196
E-mail : eolivares@brandwarepr.com

Li-Jay Chu
Communication and Activation Manager
Phone : 909-625-1292 Ext. 200
E-mail : l.chu@us.motul.com

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