Jake Hindes Prism Supply joins ShopTalk to talk motorcycles, building Prism Supply, the roots of The Congregation and what keeps him connected to the people behind the machines.
Watch the full episode of ShopTalk with Jake Hindes below and hear the stories behind Prism Supply and The Congregation straight from Jake himself.
Sometimes a motorcycle business starts with a business plan. Sometimes it starts because you’re broke, you want to ride, and you have to figure out how to make the parts yourself.
For Jake Hindes, the road to Prism Supply looked a whole lot more like the second one.
Jake joined the Cycle Source crew on this week’s ShopTalk to talk about growing up around dirt bikes, learning to wrench alongside his brothers, building a Honda CB350 and eventually turning a garage hobby into one of the better-known names in today’s custom motorcycle scene.
What started with Jake and his brother Zach making pieces for their own bike eventually caught the attention of other builders. People started asking where they could buy the parts, and before long the brothers were spending nights machining components after work.
That side hustle became Prism Supply.
But Jake’s story isn’t just about selling motorcycle parts. It’s about what happens when people who actually build and ride motorcycles start solving the problems they encounter in their own garages.
That philosophy still influences the way Prism approaches new products today. Instead of simply looking around at what everyone else is selling, the crew starts with a pretty straightforward question: What would make this job easier right now?
That builder-first approach has helped Prism grow without completely separating itself from the garage culture where it began.
From Prism Supply to The Congregation
Jake Hindes Prism Supply: A Journey Through Custom Motorcycles
That same connection to builders also led to The Congregation Show.
What began in 2015 with roughly 30 motorcycles tucked into an alley behind a Charlotte bar grew into an invitation-based motorcycle and car show inside one of the city’s most distinctive industrial spaces.
Jake explains how the first gathering got bigger than anyone expected and how the idea eventually moved to Camp North End, where motorcycles and traditional hot rods are displayed more like pieces in an art gallery than machines parked at a rally.
The details behind putting The Congregation together are almost as interesting as the vehicles themselves.
Jake personally gets involved in placing the bikes and cars around the building, considering everything from paint colors to how two machines look beside one another and how the entire room will photograph when the doors open.
And while The Congregation has become a destination event, its foundation hasn’t changed much: interesting motorcycles, old cars and the people who build them.
There’s Plenty More in This ShopTalk
Jake’s conversation is the heart of this episode, but it’s far from the only reason to watch.
The crew also takes a closer look at Curtis Hofmann’s kit for putting a Milwaukee-Eight drivetrain into a stock FXR frame while retaining a factory-style appearance.
Then there’s River Rat, a 1949 Panhead-powered chopper Drew from Evolution Cycles put together in only seven days. Old Harley parts, original Invader wheels, homemade pieces and hardware-store paint all come together in a bike that looks like it has a story behind every scratch.
Nate Beck also gets his first ride on Harley-Davidson’s limited-edition 2026 Super Glide, a modern bike that reaches back to Willie G. Davidson’s original 1971 factory custom while bringing considerably more horsepower, electronics and handling to the table.
The episode opens on a much heavier note as the crew remembers the motorcycle racing community following the tragic loss at the Motordrome event at Lake Erie Speedway. Our thoughts remain with the rider’s family, friends, fellow racers and everyone affected.
That combination of people, motorcycles, history, new ideas and the occasional bit of two-wheel bullshit is exactly what ShopTalk has always been about.