MILWAUKEE, WI – Harley-Davidson announced today that production of its Revolution Max-powered motorcycles destined for the North American market will return to the United States, marking a significant shift in the company’s manufacturing strategy and reinforcing its commitment to American production.
The move affects Harley-Davidson’s Revolution Max platform, including the Pan America, Sportster S, and Nightster models. According to the company, machining, powertrain assembly, painting, and final vehicle assembly operations will be relocated to Harley-Davidson facilities in York, Pennsylvania, and Wisconsin.
The transition is expected to be completed before production of the 2028 model year motorcycles begins in 2027. Harley-Davidson also stated that more than 100,000 motorcycles are expected to roll out of its York, Pennsylvania manufacturing facility during 2027.
The announcement comes as part of Harley-Davidson’s “Back to the Bricks” strategy under new CEO Artie Starrs. Company officials cited changes in U.S. trade policy and evolving global market conditions as factors that have created new opportunities to expand domestic manufacturing operations.
Harley-Davidson says the move will support additional American manufacturing jobs, including union positions, while strengthening the company’s long-term manufacturing footprint in the United States.
“For more than a century, Harley-Davidson has invested in American manufacturing, skilled workers, and the communities that build our motorcycles,” the company said in a statement. “This decision reflects our commitment to strengthening Harley-Davidson’s manufacturing base for the long term.”
The Revolution Max engine platform represents Harley-Davidson’s modern liquid-cooled performance line and powers some of the Motor Company’s most technologically advanced motorcycles. Since its introduction, the platform has expanded Harley’s reach into the adventure touring and performance standard segments while introducing a new generation of riders to the brand.
Bill Davidson, Vice President, Special Advisor to the CEO and Global Brand Ambassador, emphasized the significance of the move.
“My family has spent generations working in this company, and I’ve seen firsthand the pride, craftsmanship, and hard work that go into building Harley-Davidson motorcycles in America,” Davidson said. “Bringing this work back home is another important step in investing in American manufacturing and building on the values that have made Harley-Davidson one of the most iconic brands in the world.”
The announcement reinforces Harley-Davidson’s ongoing emphasis on American manufacturing at a time when many manufacturers continue to balance domestic production with global supply chain demands. For Harley riders who place a premium on motorcycles built in the United States, today’s news represents a notable step toward bringing more of the company’s production operations back home.
For additional information, visit Harley-Davidson or contact your local authorized Harley-Davidson dealer.
Company Background
Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, Parts & Accessories, experiences, riding gear and apparel. What We Make: The World’s Best Motorcycles. Period. Who We Serve: Motorcycle Riders Worldwide. Why We Do It: To Protect and Grow Motorcycle Culture. What We Stand For: Life, Liberty and the Pursuit of Happiness. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and has a controlling interest in Harley-Davidson Financial Services and LiveWire Group, Inc. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorsports. Learn more at harley-davidson.com.