Genuine Motorworks opened its new store in Brooklyn this past weekend with great response from customers, motorcycle industry notables and both local and national motorcycle media. An invite-only soft grand opening was held on Thursday, April 16th and the public grand opening was held on Saturday, April 18th.
Elisa Seeger’s Genuine Motorworks is a ground-breaking, artistic lifestyle shop that caters to male motorcycle and hotrod enthusiasts that want to pay tribute to American heritage through their apparel choices. It features hip, rider-focused apparel, motorcycle art, helmets, accessories and more. They feature many admired brands including Indian Larry, Levis, Frye Boots, Salinas Boys, Johnson Motor Company, and Filson, to name a few. She successfully achieved a perfect mixture of the true spirit of motorcycling and an alternative to the standard bike shop. It is an experience, rather than simply a place to shop. “We wanted to invite all our supporters and friends in the media to celebrate our grand opening. We are grateful and excited to say it was a rousing success” says Elisa.
The new space combines a contemporary feel with classic motorcycle style to create a fun and comfortable environment. The response from the press and attendees was overwhelmingly positive. Drinks and hot dogs were served and the crowd stayed well into the evening, despite the cold weather. The artist’s gallery was thoughtfully planned out and featured the photography of Bobby Seeger Jr. Displayed were shots he has taken of Indian Larry over the years and the Indian Larry “Wild Child” motorcycle. The “Grease Monkey” bike was also on display in the front window and shows passersby that Indian Larry’s inspiration is still alive and well. Genuine Motorworks will continue to feature inspired custom bikes and artwork from artists on a monthly basis.
The Genuine Motorworks store is located at 195 N. 14th Street in Williamsburg area of Brooklyn, N.Y., and is open every day 11 a.m.-7 p.m. For more information about Genuine Motorworks, please visit www.genuinemotorworks.com or call 718-486-6971.
Ken Conte