Custom Chrome® Partners with Helly: No.1 Bikereyes® for 2009

 Custom Chrome® has announced the addition of the Helly: No.1 Bikereyes line of quality eyewear for the 2009 catalog season.

The product has been a flat out success in the European market where it has been distributed by Custom Chrome Europe® during the 2008 season. The success of the product overseas in the CCE catalog motivated Helly to expand their sales efforts into the US market with Custom Chrome USA, completing a worldwide distribution effort.

Expanding the relationship between Custom Chrome® and Helly #1 Bikereyes Germany, considered to be one of the premiere eyewear manufacturer’s in the world, only makes good sense.




In the 2009 Custom Chrome® Catalog there are plenty of unique styles and options by Helly #1 Bikereyes®.

The end-user can order these or the prescription version directly through their Custom Chrome dealer and receive their new glasses in about two weeks. The prescription orders can be placed by the dealer directly through Helly’s website: while all other model orders will be routed through Custom Chrome dealers directly. Now that’s taking it to the next level when it comes to dealer supported eyewear.

For more information on Helly Bikereyes: visit: and coming soon to

About Custom Chrome

Custom Chrome, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee, Jammer, Custom Chrome Europe and Custom Chrome Asia. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit:

Leave a Reply

Your email address will not be published. Required fields are marked *