Custom Chrome® Announces Permanent Price Reductions on RevTech® Engines and RevTech Driveline Components



I told you Billy, there is a Santa Claus……….This is NOT a Sale! – Custom Chrome is proud to announce the permanent price reduction of its RevTech Engines and Driveline Components. In an effort to further support our dealer network and their customers, Custom Chrome has put this reduced price program into effect on a permanent basis. These prices are in effect IMMEDIATELY and include both the Euro 3 and EPA Certified Engines.

clip_image002 This reduction is designed to achieve maximum value for the product line without compromising its margin value to the selling dealer. “This is a worldwide effort and will go into effect by both Custom Chrome and Custom Chrome Europe®,” said Steve Veltri, Vice President of Sales and Marketing.


While other company’s have been forced to increase pricing due to rising raw material prices and an unstable economy, Custom Chrome is able to pass on the savings it has achieved with its suppliers and further support the customer. “We felt it was important to give back to those that have been loyal and longstanding customers,” said Holger Mohr, CEO of Custom Chrome. Custom Chrome will continue to sell these products through its dealer network and not shortcut the supply chain and relationships it has established through deceptive practices or selling retail direct.

Custom Chrome is a manufacturer and wholesale distributor. We do not sell directly to the retail public, but support a network of worldwide dealers. All prices are suggested retail prices. Actual prices are set by the dealer and may vary by dealer or region.

Custom Chrome will continue to evaluate this and other programs and has taken on additional component inventory to support this product line in the field. “This is not an increase in complete engine inventory alone. We have included a substantial investment to ensure transmissions, belt drives, replacement and service items are available to support these products in the dealerships and on the street” said Mohr.

Contact your Custom Chrome Representative today or visit for more details and find a dealer near you using our dealer locator.

About Custom Chrome

Custom Chrome®, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome®, Santee®, Jammer®, Custom Chrome Europe® and Custom Chrome Asia®. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome® anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit:

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