Custom Chrome® Announces Grand Opening of New Corporate Headquarters

cc_ribboncut1124a1 We would like to welcome Custom Chrome to our blog. You will be seeing a lot from this company. I love all their shinny parts. Custom Chrome is proud to announce the Grand Opening of our new corporate headquarters in Morgan Hill, California. Located just a few miles from our original Jacqueline Ct. address, the move is designed to provide dramatic operational savings in facility costs while creating an improved work environment and data infrastructure. Now located at 18225 Serene Dr. Ste. 150, Morgan Hill, CA 95037; this new 31,000 square foot facility is the new home for the Executive Management Team, as well as Sales, Tech, Marketing & Communications, Finance, Purchasing, Dealer Development, Sales Support and Product Development & Management that had been previously housed at the Jacqueline Ct. address. All other Custom Chrome contact information including phone, fax and email addresses remain the same.


With the recent restructuring of our management team and operations, Custom Chrome is taking advantage of cost reductions in everyway possible and this move is one of those initiatives. The newer, more modern facility will supply Custom Chrome with ample room while allowing us to benefit from significant monthly savings in lease expenses over the previous location. The savings relates directly to the bottom line and allows revenue savings to be spent in other areas such as inventory, advertising and customer support.

“We are extremely excited about the move, its savings and the upgrade in the quality of work environment this move provides Custom Chrome, its employees and ultimately our customer’s” said Holger Mohr, CEO of Custom Chrome.


“This move is simply one in many we are making to ensure the growth and expansion of Custom Chrome within the V-Twin Industry” said Steve Veltri, Vice President of Sales and Marketing. “In today’s environment; everything needs to be looked at to ensure we are doing all we can with the resources we generate”.

Custom Chrome celebrated its Official Grand Opening at the new location on November 24th, 2008. Chairman Kim and other representatives from DAE-IL, Inc., Custom Chrome’s parent company, were on hand to join in the Grand Opening Celebration.

Custom Chrome® new physical address changes to:

Custom Chrome®
A Division of DAE-IL USA, Inc.
dba Global Motorsport Group

18225 Serene Dr. Ste. 150
Morgan Hill, CA 95037
Toll Free Phone: (800) 729-3332

Please ensure you update all of your records to reflect this address change as it relates to your personal business transactions with Custom Chrome and thanks for your support.


About Custom Chrome

Custom Chrome®, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee®, Jammer®, Custom Chrome Europe® and Custom Chrome Asia®. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit:


Kurt Peterson
Media & Events Manager

Custom Chrome®
18225 Serene Dr. Ste. 150
Morgan Hill CA 95037
Phone: 408-825-5774

Cell: 608-604-7567


Mailing Address:

Kurt Peterson / Custom Chrome

3211 S. Meadowlark LN

Holmen, WI 54636

2 thoughts on “Custom Chrome® Announces Grand Opening of New Corporate Headquarters

  1. I wish the best to Custom Chrome, one of the last dealer friendly companies out there! We have been dealing with them for 30 years.
    F**k Drag specialties who dropped us as a dealer in these hard times after 35 years because we didn’t spend the minimum of $10,000.00 with them this year as they deal with internet companies.
    I guess screw us little guys who made you the 500 pound gorrila!

Leave a Reply

Your email address will not be published. Required fields are marked *