Custom Chrome and Legend Air join forces for 2009 and beyond…

Custom Chrome & Custom Chrome Europe are pleased to announce the addition of the Independent Cycle / Legend Air Suspension line for the 2009 catalog season.

Independent Cycle Inc. has been aggressively researching its options to expand its global distribution of Legend Air Suspensions and other fine products throughout the United States and Europe.

After intense market research and strategic discussions among industry friends, Independent chose Custom Chrome and its worldwide dealer network as the obvious avenue. This pairing unites the industries innovator of air suspension and one of the worlds most aggressive and successful aftermarket parts distributors in the world. “With almost forty years of experience behind them, a strong will to support its dealer network and an experienced management team in place, this was an easy choice for Independent to make”, said Jesse Jurrens, founder and owner of Independent Cycle, Inc.

“The addition of this proven product line and the fostering of yet another industry relationship shows our commitment to growing this company and it’s ability to support our customers”, said Steve Veltri, Vice President of Sales and marketing for Custom Chrome.

“Custom Chrome is committed to aggressively expanding its product offering through quality manufacturers and industry relationships to improve its support of the brick and mortar dealer network worldwide” said Kurt Peterson, Media & Events Manager for Custom Chrome. While the addition of Legend Air Suspensions is complete and inventory is in place both here and in Europe; the two companies will continue to expand this relationship with the addition of other Independent Cycle Inc. products and design collaborations for future offerings.

Jesse went on to say, “This is an exciting, high energy time for Custom Chrome and Legend Air Suspension. While Holger and I have discussed this move several times over the past few years it was seeing everything they have been doing as a company over the last several months in their support of the dealers that made the timing feel right. With Holger and his team at the controls I have great confidence both parties bring something to the table for a substantial mutual benefit and impact to the market. We look forward to growing both US and European sales over the next several years as well as our working relationship.”

For more information on Legend Air Suspension visit www.independentcycleinc.com or and coming soon to www.customchrome.com

About Custom Chrome

Custom Chrome, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee, Jammer, Custom Chrome Europe and Custom Chrome Asia. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson^® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the v-twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more please visit: www.customchrome.com.