Looking’ for attitude that backs itself up with action? These new Bad In Black Shorty Shocks just introduced by Licks Cycles give your bike that illusive bad ass low ride stance while delivering the most comfortable ride available in a custom shock. The new Black Shorties measure 10” eye to eye and have been specifically engineered with a universal spring load that can smoothly handle riders from 150 to 325 lbs. Black Shorties also feature adjustable spring ratings to attain softer or stiffer ride response to match your preference (spanner wrench included). The Licks’ Black Shorties will give your bike serious attitude and superior suspension performance. Licks short shocks are available for 1991 through 2010 Sportster and retail for just $199.00. Contact Licks direct at 413-663-9050 for other Harley-Davidson and metric applications or visit them on the Web at www.lickscycles.com. Dealer inquiries invited.

There’s still time!
You can still save $5 if you register before July 31, 2010.  After that, it’s $30.  All motorcycle brands are welcome!  This year’s Ride has 2 start sites:  Laidlaw’s Harley-Davidson in Baldwin Park and Biggs Harley-Davidson / Buell in San Marcos.  If you don’t ride a motorcycle – that’s OK.  Sign up for the after-ride party at Original Mike’s.  Party Only Registration is only $20.  The first 400 participants will receive a gift bag including the 2010 Ride Pin. Don’t wait, register today.
Remember to check out the VIP Registration for Laidlaw’s Harley-Davidson only.  Just click on the VIP Registration button at www.rideforautism.org .  You can also still build your own fund raising page at Firstgiving.  Raise $250 and receive a VIP 1 package, raise $450 and get a VIP 2 package which includes access to the Celebrity "Green Room".
Sign up for the Ride today!
Ride for Autism – Ride for a Cause!

Not only does the Legendary Buffalo Chip offer its guests premier Sturgis Rally Week festivities and once-in-a-lifetime musical performances, it also offers an array of accommodations and true western-style hospitality. Every year thousands of bikers from across the country converge on the renowned grounds of the Buffalo Chip to set up camp on over 500 acres of campground and enjoy the best facilities, entertainment, food and vendors that Sturgis has to offer.After a lengthy trip, bikers truly appreciate being able to take off their boots and dust off the miles at an assortment of comfortable accommodation options at the Buffalo Chip including cabin and trailer rentals as well as a variety of camping areas. Whether visitors are looking forward to being in the middle of the action or seeking a little rest and relaxation, the Chip has created a selection of lodging to suit any travelers’ needs.
Celebrate Rally Week’s 70th Anniversary in style at Sturgis’ Best Party Anywhere by staying at any one of the Chip’s premier camping areas such as the Sturgis Road Campground or Fenske Park Campground. Guaranteed to be at the epicenter of the action, the Chip’s camping selection provides guests the true Sturgis Biker experience. Weekly passes also include all activities sponsored by the Chip including their impressive selection of live music performances.

In addition to traditional camping accommodations, the Chip also offers bikers an EZ Camp option that boasts a complete campsite waiting for your arrival. Imagine cruising into your personal campground to a pitched tent complete with air mattress, sleeping bag, pillow, flashlight and candles. Visitors will also have use of a cooler, lawn chair and toiletries. All EZ Camp packages also include set-up and tear down.
For those who prefer a little peace and quiet but would still like to remain only a stone’s throw away from the action, there is the RV camping area as well as selection of cozy travel trailers. These trailers are complete with all the conveniences you’ll need for a comfortable stay including stove, air conditioning, heater, microwave, beds, bathroom and more.
However, visitors looking for even more secluded and luxurious accommodations during their stay may want to consider the Chip’s cabin rentals. Having recently added additional cabins on the southern boundary of the campground, the Chip boasts a number cabins that visitors can reserve during Rally Week. Cabin rentals include a security deposit which is refundable upon satisfactory inspection at the time of departure. However, rental costs do not include campground admission. Cabins may be rented with basic set-up or deluxe set-up, which includes a mini-fridge, microwave, coffee maker and air mattresses.
The Buffalo Chip offers daily admission passes as well as package rates including the per person rally pass ($255) August 9-15, the per person extended rally pass ($300) August 7-15 or the per person early bird pass ($335) August 2-15. EZ Camp passes range from $100 to $640, RV rentals range from $2145 to $2445 and RV sites range from $100 to $550.
Regardless of what type of accommodations you prefer, every biker that stays at the Buffalo chip will have all of their needs taken care of and are guaranteed a memorable Sturgis experience. Experience Sturgis at the Legendary Buffalo Chip- there really is no reason to go anywhere else. Visit www.buffalochip.com for more information or to make your reservations for Sturgis 2010.

"Rock and roll to the beat of the funk fuzz, Wipe your feet really good on the rhythm rug, If you feel the urge to freak do the jitterbug, Come and spread your arms if you really need a hug"

Early 90′s wayfarer style sunglasses with Hot Color arms, uv 400. Brilliant!

K&G Cycles, the virtual motorcycle parts and accessories superstore that boasts over 100,000 motorcycle parts available online is looking forward to exchanging their computers for the revelry and excitement of Sturgis Rally Week 2010. Anticipating a large promotional presence at this year’s festivities, K&G Cycles will be switching gears and interacting face to face with the tens of thousands of motorcycle enthusiasts in attendance at this year’s celebration.
Making themselves available to their customers and providing superior customer support is a priority for K&G Cycles and the main motivation behind their decision to make the trek to Sturgis. They are also offering customers two more very important reasons to peruse their one-of-a-kind online community created especially for V-Twin enthusiasts; Dani and Shonda. The newly appointed K&G Cycles girls will be out and about all week handing out K&G Cycles grease rags and promotional items.

"We really wanted to get out to our customers and interact with them more than just over the internet, besides it gives us a reason to come out to Sturgis," explains K&G owner, George Marakas.
With over 1,200 categories of parts from over 250 manufacturers and 6 major motorcycle parts wholesalers, K&G Cycles guarantees that you will find exactly what you need for your project. With new lines being added daily, K&G’s goal is to provide their customers with the widest possible selection of American and foreign-made motorcycles parts as well as clothing, apparel and gear at prices you simply will not believe. Driven by their love of motorcycling and the idea of creating a new kind of shopping experience within this marketplace, K&G Cycles have streamlined the buying process while still offering competitive pricing and great customer service. For more information about K & G Cycles, please call 888-50K-ANDG (5-2634), visit them on the Web at www.kandgcycles.com or look for them during Sturgis Rally Week, you won’t be able to miss them!

Hot Leathers is proud to sport an ever-expanding presence at Sturgis Rally Week 2010. The industry leader in motorcycle apparel and accessories will be featuring several locations in and around Sturgis during Rally Week this year.  Rally-goers will be able to choose from Hot Leathers’ permanent location on Main Street Sturgis in addition to a number strategically located spots including several out at the Legendary Buffalo Chip; the epicenter of Sturgis Rally Week mayhem.
Customers will be able to choose from a significant selection of specialty-printed Sturgis Rally and officially licensed Buffalo Chip merchandise including t-shirts, hats and other miscellaneous products for men, women, and children. Known for offering the best selection of motorcycle merchandise in stores, online and on the road, Hot Leathers is proud to showcase its quality products at Sturgis Rally Week. Wherever you find yourself at Sturgis, a Hot Leathers location is sure to be nearby.

Hot Leathers has also partnered with eccentric comedian and American icon Pee-wee Herman in creating a unique and stylish line of merchandise to commemorate Pee-wee Herman’s New Big Adventure at the Legendary Buffalo Chip. In addition, Hot Leathers will be sponsoring the premier charity and celebrity event in motorcycling, the 3rd Annual Legends Ride as well as Michael Lichter’s internationally renowned and high anticipated 10th Annual Motorcycles as Art exhibition entitled, "Eternal Combustion- 30 in the Wind" held in the Lichter Exhibition Hall on the grounds of the Legendary Buffalo Chip.
"This is Sturgis’ 70th Anniversary and Hot Leathers is proud to be a part of the festivities," explains Hot Leathers’ retail operations manager, Andy George.  "Hot Leathers is the ultimate purveyor of Sturgis Rally Week memories and we always looks forward to coming out for Rally Week and seeing everyone year after year. This year we will have a larger selection of Buffalo Chip merchandise as well as an overall expanded presence and we’re really looking forward to all of it."
Hot Leathers has been serving the motorcycle community for over 25 years. The company’s growing wholesale and printing facilities have earned it a place as one of America’s top 50 volume screen printers. Hot Leathers is constantly on the road, showcasing its merchandise at a number of rallies and events across the country. Visit them online at www.hotleathers.com and keep an eye out this summer for the Hot Leathers logo. It’s a brand you can trust with prices you can easily afford.

-AN AMAZING EVENT RECOGNIZING TWO TRUE VISIONARIES-

The Broken Spoke Saloon today announced that the Michael Lichter and Sugar Bear Ride’ 2010 will take place on Sunday, August 8 at 11:00 a.m. The Broken Spoke Campground is located on Highway 79 North, just past Bear Butte State Park in Sturgis, South Dakota.

The Broken Spoke Saloon is bringing back the Michael Lichter and Sugar Bear Ride after a very successful 2009 event. The Sunday, August 8 event will be a fantastic day of activities that celebrate motorcycles and two innovators who have made such a lasting impact.

The event will begin at the Broken Spoke Campground with a Kick-off Pool Party featuring Jay Allen’s outrageous contests. The bikes will depart and head to the majestic route 212. All along the way, Michael will be shooting for an upcoming feature with Easyriders Magazine. The ride will proceed to a special location found by Jay, treating you to a cool beverage. Then, you head over to the Sturgis Raceway, where you will be able to go one on one with some of the top motorcycle builders. Do you have the need for speed? Do you think you have the fastest ride out there? Then you need to take part in this ride!

The day will conclude back at the Broken Spoke Campground for you to be able to partake in the IMBBA Bike Show.

The Broken Spoke Campground is wall-to-wall entertainment for the entire 70^th Annual Sturgis Motorcycle Rally. The 2010 festivities include national concerts (.38 Special, Eddie Money, Warrant, Great White, Dokken, Gallagher, Blackstone Cherry, Kentucky HeadHunters and more), multiple camping options (tents, RV’s and cabins), the IMBBA Bike Show and Hall of Fame Awards, Easyriders Rodeo, the Michael Lichter & Sugar Bear Ride, the Cycle Source Ride and Chopper Show, the Vietnam Veterans Wall, the Baker Drivetrain Smoke-Down Showdown, the S&S Smokeout, the World’s Biggest Biker Pool with Hot Tubs & Tiki Bar, Legends Art Gallery, Good ‘ol Days Raceway, Hill Climb, America’s Original Extreme Motorcycle Thrill Shows, the Limpnickie Lot – where attendees can interact with the next generation of bike builders, the Lucky Daredevil Thrillshow, Hot Contests with Cash Prizes, Free Spoke to Spoke Shuttle, Live Music Day and Night, and an on-site General Store including all the items campers need!

About Michael Lichter – Photographer Michael Lichter has traveled all over the world, capturing the spirit of motorcycles, and the people who ride them, in every photograph he takes. The ten "coffee-table" books with his name on the cover include two on Sturgis, large format books on choppers, and individual books on builders Arlen Ness, Billy Lane and Indian Larry. His photographs can be viewed and purchased at: www.lichterphoto.com

About Sugar Bear – Bike builder ‘Sugar Bear’ founded Sugar Bear Choppers in 1971 with the intent of producing street ride able choppers and products, not show creations. Sugar Bear’s belief is that all bikes were meant to have scrapes, chips, burnt pipes, dents, style, and smiles-per-miles. Sugar Bear’s diligent research, and development, and lifelong commitment to quality enabled him to create his signature Springer with long forks, zero flop, smooth ride (no pogo), and handling thought only to be available for much shorter forks – just ask a rider who has one! His work can be found at: www.sugarbearchoppers.com.

About the Broken Spoke Saloon: The Broken Spoke Saloon is the world’s biggest biker bar, with locations across the country. There are two Broken Spoke Saloon locations in Sturgis, SD plus one in Daytona, FL; Myrtle Beach, SC and Laconia, NH (now open year-round). You’re bound to be close to one of them, so stop by during the next rally! The Broken Spoke Saloon in downtown Sturgis, SD is located at 905 Lazelle Street.

Visit: www.brokenspoke.com

On July 24^th 2010 the two winners of the Garage-Girls Ultimate Biker Makeover were awarded their long list of prizes and were sporting the biggest smiles all day.

Runner up Judy Reed of Battlecreek Michigan was thrilled with all her prizes, when asked what she was most excited about she didn’t know how to answer. “I think maybe the Z1R jacket, or maybe the Wizards cooler filled with cleaning stuff, I just don’t know, I love it all”. Grand Prize-winner David Bardwell from Texas City Texas, who along with all the riding accessories that Judy scored, was also awarded with components for his 2008 Victory Vegas. When asked what he was most excited about David answered, “I’m really liking that Mustang seat, and I know my wife is going to be excited about it as well”

Contestants (guys and girls) had to submit a 600 words or less essay – describing why they are most in need of a biker makeover as well as a photo by May 10, 2010. Submissions were then narrowed down to the final four by selected judges from Garage-Girls and Carlisle Events. Once the final 4 were chosen, the public voted online at www.garage-girls.com for who they felt most deserved the Ultimate Biker Makeover. David and Judy both received the most number of votes, both with similar stories of dealing with tough financial times during this rough economy. Both David and Judy received Rider Makeovers, including Z1R riding jackets and gloves, Vega helmets, Harley-Davidson Footwear boots, t-shirts from VaVaVroom, case of Full synthetic Spectro oil, Wizards Cleaning products, a years subscription to Iron Works Magazine, a $50 gift certificate to Otterbox.com, and a pair of riding glasses from 7 eye. David who had the most amount of votes scored prizes for his ride as well, such as accessories from Kuryakyn, a new Mustang Seat with driver backrest a set of Avon Tires, and new shock from Progressive suspension.

For more information, to contact the winners for interviews please contact Sara Liberte from Garage-Girls at sara@saraliberte.com or at 412.400.3978. For rules, eligibility and submission procedures, visit www.Garage-Girls.com or www.CarlisleEvents.com.

If interested in getting your company involved please contact Sara Liberte at sara@garage-girls.com