Sturgis Buffalo Chip®’s 2017 Biker Belles® Welcomes All To “My Motorcycle Life”

The Buffalo Chip’s Biker Belles tradition of honoring women in motorcycling continues with special guests, new features and old friends.

Buffalo Chip, SD (May 2, 2017) – An inclusive opportunity to celebrate women in motorcycling and connect with those who are shaping the industry, driving change and breaking long-held traditions will take place Tuesday, Aug. 8 during the Buffalo Chip’s ninth annual Biker Belles celebration. This charity event opens with The Morning Ride™ that leads participants on a beautiful journey from the Buffalo Chip’s CrossRoads to the Lodge at Deadwood. Here participants will experience the Comfort Zone by Team Diva, a catered lunch and an inspiring symposium. The theme “My Motorcycle Life” will open the path to discussions surrounding the role motorcycling plays in the lives of women and those who love and serve them. Panelists and special guests announced to date include Open Road Girl’s Malinda Johnson and Sturgis Rider Daily and Iron Trader News Editor and Publisher Marilyn Stemp. Biker Belles was created in 2009 to raise awareness of the passion, diversity and spirit of women in motorcycling and to raise funds for local worthy charities. Those interested may find more information or reserve their place at the event at BikerBelles.com.

Participants will be among the first to get a look at Diva Amy Skaling’s dazzling new Paul Yaffe-customized bagger when she unveils it before the ride. New to the popular Comfort Zone at the Lodge at Deadwood, Malinda Johnson will be bringing her Open Road Girl store, where she will be personally assisting her fans.

The 2017 Biker Belles event is supported by Hot Leathers, BMW Motorrad and Wrangler Jeanswear.

2017 Biker Belles Schedule
8:30 a.m. – Registration and coffee at the Buffalo Chip’s CrossRoads, Diva 2 Bike Unveiling
9:30 a.m. – A guided journey through the picturesque Black Hills.
11:00 a.m. – Registration opens at The Lodge at Deadwood non-ride participants
11:30 a.m. – Ride arrives at The Lodge at Deadwood for a catered lunch, “Comfort Zone” by Team Diva pampering and retail experience and silent auction.
12:30 p.m. – “My Motorcycle Life” Symposium and featured speakers
1:45 p.m. – All participants gather for Biker Belles official group photo

How To Register
Participants are asked to make a $60 contribution to join the festivities, 100 percent of which directly benefit two South Dakota charities that benefit women-related causes, Helping with Horsepower and the Sturgis Motorcycle Museum & Hall of Fame. Reservations may be made by visiting BikerBelles.com or by calling (605) 347-9000

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