Choosing steel and torches over ribbons, Harley-Davidson ignited its presence for the grand opening of the Harley-Davidson Rally Point and the official kick-off to the 75th Sturgis Motorcycle Rally. Today marks the first of a 75-year partnership between Harley-Davidson and the city of Sturgis as the rally’s official motorcycle.
A mecca for riders that provides a new permanent home to celebrate the freedom, independence and rebellion found in riders around the world, the Rally Point will serve as a central spot for riders during the Sturgis Motorcycle Rally, and a gathering point for the citizens of Sturgis throughout the year.